Once again as I was browsing the web looking for stories, I came across an interview with Paul Brienza, SVP of Laughlin Constable whose clients include BoomerTowne, a baby boomer focused social network. In this interview Brienza talks about how BoomerTowne stands out in such a crowded field.
Please take a look at the image below which shows online and mobile acitivity of US Online Buyers by age,
Make sure to read the interview. It answers some questions that you might have been looking to get an answers for as well.
A little off topic but I think Laughlin Constable has one of the best “service description,” I have seen. Simple and to the point.
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Well boomers right up there with all the other generations..and growing daily…carol stanley author of For Kids 59.99 and Over