Comments on: Burger King Caught Stealing a Marketing Concept

By: Iola Mearns

Iola Mearns — Sat, 18 Sep 2010 00:54:53 +0000

It is really crazy that you blogged about this. I found you on bing and I had been searching for info about this. Nice blog, thank you for the info. I will check back to check for new entries

By: hoodia gordonii review

hoodia gordonii review — Mon, 15 Dec 2008 08:22:50 +0000

I completely agree, with the previous commentator, actually it is not stealing, but I think it is not fair, and just make customers laugh.

By: Mike Smith - Bootstrapping Blog

Mike Smith - Bootstrapping Blog — Tue, 05 Aug 2008 17:17:28 +0000

Good find. I would have never noticed it. I clicked play on both videos at the same time and laughed the entire time. Same exact storyline, same screenshots, everything. Definitely not stealing, but it does show the lack of creativity in their marketing department.

By: Ritu

Ritu — Mon, 04 Aug 2008 23:53:12 +0000

To the commentators who argue that Burger King can’t be stealing since they are using their own concept and idea – You are very right! The reason I used that title is to draw attention. It might sound deceiving but it’s not. It’s a form of marketing and that’s how newspapers and journalism in general has been operating for years. The whole point was to draw attention to the video embedded on this post. This is the reason why I made it clear in the opening statement that it wasn’t someone else’s concept but their very own.

By: Omnius

Omnius — Mon, 04 Aug 2008 23:12:34 +0000

Yeah…. It’s not stealing if you do it yourself.

According to your reasoning, I hesitate to call it logic, you can’t use the same idea twice?

You should tell the judge that if you ever get convicted of anything.

“You can’t sentence me to that, Your Honor, you already gave out that sentence. It would be stealing!”

You can’t steal from yourself.

By: JMillion

JMillion — Mon, 04 Aug 2008 16:22:14 +0000

I’m surprised there wasn’t a reissue of the Black Stack BBQ Burger for all of Will Smith’s movies. Dark whopper, dark actor they’re the same shit!

By: cak

cak — Mon, 04 Aug 2008 14:06:39 +0000

It is not really stealing when you do it to yourself. For example, I didn’t just steal £5 from myself and use it to get lunch, when I then again stole from myself and ate.
This sort of advertising is aimed at kids and fools, neither of which have a great memory, and are going to care.
Don’t be surprised to see the same add out next year for Spiderman IV, although I have no doubt you will write about such a non-issue.