Comments on: Dell and Social Media Marketing

By: 21st Century Spirituality · Hyperstream of 2008-10-30

21st Century Spirituality · Hyperstream of 2008-10-30 — Thu, 13 Nov 2008 23:20:41 +0000

[...] mushin published a blog post. Moksh Juneja: Dell and Social Media Marketing | marketinghackz.com (via delicious) [...]

By: Jared O'Toole

Jared O'Toole — Sat, 01 Nov 2008 15:59:04 +0000

Dell is one of the few companies utilizing all the information available on the social web. To many companies pass over the social web like it doesn’t matter. It will be interesting to see what companies succeed and fail in the coming years and their relations to the social web.
Look for more and more companies to get involved.

Jared O’Tooles last blog post..The Irrelevant Business Plan

By: Ritu

Ritu — Thu, 30 Oct 2008 02:32:44 +0000

@RichardatDELL : Thank you for stopping by. We appreciate Dell’s effort to make social web a part of their marketing strategy as it not only helps consumers get in direct touch with Dell, but also allows us to share our views and opinion as users of the product. Your take on marketing is commendable.

Once again, thanks for stopping by and taking the time comment.

By: RichardatDELL

RichardatDELL — Wed, 29 Oct 2008 19:34:25 +0000

Hi Jason,

Thanks very much for the call out for Dell. We really appreciate your pointing to some of our initiatives in social media and enjoyed your take on our actions as being more than just “touch[ing] the social web but they breath marketing into it.”

You know, our involvement in this emerging field is premised on what we call the connected era. All trends point in the direction of increasingly connected communities as more and more people come online and the online population doubles over the next several years. You can read more about our perspective on the importance of technology, the web and people connecting here: http://tinyurl.com/52zwql

We also believe that this is about more than marketing (depending on how you define that anyway). Listening and connecting directly with our customers with a view to constantly improving our business based on customer feedback is fundamental to who we are. The emergence of the “social web” makes that a whole lot easier to do and further ensure our customers are walking the halls of Dell everyday.

Ideastorm and our blogs have proven to be wonderful ways to connect and hear from our customers. In addition to the initiatives you mentioned, thought I would also point out some of the other ways we are listening and connecting with people who are interested in, or customers of, Dell. We introduced “ratings and reviews” to dell.com; StudioDell for learning and sharing using videos; we have the only investor relations blog http://www.dell.com/dellshares; we are on Facebook; and, beyond Dell specific web sites, we also reach out to listen, learn and engage with people interested in our company on their sites around the web. I think we have more to come too.

By the way, as participants in any community, we also share our experience with others, belieiving that it is important to contribute back. You might be interested in our recent “Social Media for Small Business Tips” over at Facebook. You can find that here: http://www.facebook.com/dellsocialmedia.

Thanks again for the callout, Jason. We look forward to any feedback or conversations that result from this here or elsewhere