Facebook Landing Page How To
If you have any experience, with paid marketing, you’ll know that it’s difficult to get your ads approved the first time through. That’s because Facebook and the other ad platforms want to maintain the ‘integrity’ of the social network…
For Facebook, it’s like a big circle of friends. You wouldn’t go into that circle and start shouting, “Buy my stuff!” Why should Facebook ads be any different.
For other ad platforms, they want to make sure you’re driving traffic to an ethical offer.
If someone clicks on an ad and is IMMEDIATELY confronted with a web page asking for credit card info, the Facebook ad simply won’t get approved. To add insult to injury, the user probably won’t click any more ads because they feel betrayed; which means Facebook won’t be making any money because they only get paid on a ‘per click basis.’
So now, let’s look at creating a compliant Landing Page:
Landing Page – How To
In creating a Facebook Landing Page, I’m going to assume that you don’t have a website, domain name or web hosting. If you do, that’s cool. Just skip to the section you can pick up at.
Step 1 – Register A Domain Name
Register a domain name from Godaddy. Do something that corresponds with your offer. For example, if you’re selling a quilting kit, buy getyourquiltkit. org or getquiltkits. com.
Step 2 – Get Good Web Hosting
Good web hosting is vitally important when you start paying for advertising. How mad would you be if you found out you spent $124 on clicks and they went to a page that was down because your server was offline… Yeah, it sucks…
I’ve always really liked HostGator for web hosting. You can host multiple websites on the same server, so no more paying multiple companies. They’re entry level package will do for Facebook Landing Pages.
**Update – Enter coupon code ‘FBlandingpage’ and get a discount on your hosting costs…**
Step 3 – Video Landing Pages
Right now, video landing pages are really hot. Video is becoming more and more accepted (and welcomed) and the trend is going to continue.
One option is to use OptimizePress (which I use for everything). They’ve got everything all set up to run membership sites, video squeeze page, video sales pages and all that. Just be prepared to spend an hour or two to figure out how to work it.
Video Squeeze Pages is another painless way of setting up video landing pages in just a few minutes, whether your techie or technologically challenged. What they do is let you post a landing page with a video or without, as well as a opt-in box that you can use to collect leads. Then, people who click your ad will sign up to be on your marketing list!
Step 4 – Landing Page Optin
The last thing your going to need is a way to collect those leads on your squeeze pages. That’s where Aweber comes in. Aweber is world class email marketing software. I’ve been using it for years.
The Video Squeeze Page package from Step 3 actually has videos on how to set up Aweber on the landing page, so make sure to look for it!
Step 5 – Sell To Your Leads
This is where I step out and you take over the show. Now, you’ve got something called a ‘marketing funnel’ up and running. People come in from Facebook, hit your video landing page, watch your video and sign up for your email list.
After they sign up for your list, it’s up to you to market to them consistently through email! Now, there are lots of things to think about there like relationship building and not being too ‘sale-sy.’ A lot of that stuff comes with practice though.
If you have any questions putting together your Facebook Landing Page, make sure you leave a comment below. Either I or one of my team members will be happy to help out!
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Why not a word about Facebook templates that started to appear around the web? – http://facebook-templates.net/ – I think this is the easiest way to launch a custom page
Hey Michael!
Facebook Templates are cool for Facebook pages, but I was focusing more on Facebook landing pages – the pages that users land on after they click an Facebook ad. Landing pages are external to the FB environment so they need their own domain name and hosting…
Your templates are cool though. Any luck implementing the clickbank affiliate program I sent you a link to?
– J
Jason, why not keep your prospects on FB? If you create a page based around your offer and have an app that collects real FB email addresses and have them use that to get a video or a report or guide based on your paid offer. In the guide you can then link to an affiliate offer or your sales funnel. Instead of leading them off FB.
I’m just starting to implement this strategy and it seems that FB will approve you ads more if you keep your prospects on FB instead of sending them away to a landing page. Your thoughts would be appreciated.(Apps aren’t hard to create or expensive to buy-for those that think they are)
Nancy
Hey Nancy! You are right, the approval process is much easier if you keep your prospects within the FB environment, and the ads are cheaper!
Nice tips there, Jason. However, I just wanted to know if similar tactic can work on pay-per-click search engines? I mean what is the current scenario – particularly on non-Google, second-rung search engines? How receptive are they to landing pages? Would be glad to have your input on this.
Landing pages are necessary in a lot of circumstances with paid traffic. Now, you just need to make sure you offer valuable content to your prospects in addition to letting them sign up for whatever it is you want them to sign up for.
Hi Jason,
Is there a good wordpress plugin that you could recommend for landing pages?