One of the biggest, most colossal mistakes businesses make is their failure to monitor their marketing campaigns. How can you tell what’s working if there isn’t any proof? That fact alone makes it hard for me to understand why television commercials are so damn expensive – there aren’t any metrics!
Google Alerts provides a great, free service that will email you once a day to let you know what’s being said about your company, your products or your services. It’s also great for tracking and monitoring niches and trends that you might be interested in!
Let me know what you think… Have you used Alerts in the past?
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The alerts are great! Another is feedburner or google analytical tools
I use Google Analytics a lot but feedburner has gotten finicky on me. Since Google rolled them up into their services, it seems like the service is a lot less useful. Sure, Feedburner tracks RSS feeds, but even that is all over the place (and I'm not talking about the 'weekend drop' or anything like that. Some days I log in and I have about 1/3 as many RSS subs as I did the day before. Then it jumps back up the next day.
Good point with feedburner. I have noticed that as well. Some of feedburners tools are nice and in conjunction with the correct plugins and things like that they're helpful. Do you still use feedburner or have you moved to something else?
Google Alerts is good, but they do clog my inbox, I wish there was an RSS option.
Further to campaign tracking, TweetDeck is extremely useful, especially since I recently noticed the AND / OR operators.
@ Rich Spalding – Google Alerts do offer a RSS option – this was added about 9 months ago – just login, go to your list of Alerts and there’s the RSS button.
Combine them using feedrinse.com or similar.