Slogans are a crucial part in any business or project. In fact, the truly successful people in the world have ‘personal slogans’ that they use the weigh and measure every action they take. These are people like Peter Drucker and Tony Robbins.
I’ve been digging pretty deep into slogans, taglines and offers for a while now. Things like:
- How to create catchy slogans
- How to make taglines actionable
- How to elicit a positive response from only a single sentence
- How to use a slogan or a statement to guide my day to day business
So I decided to put together a webinar about what I found. You see, having a successful slogan is as much phsychological as it is catchy. There are cerain requirements that need to be met in order to work properly.
Here’s a short video I put together about Geico and how their slogan rocks:
To sign up for the webinar, enter your info below. It’s will take place Wednesday, June 17, 2009 at 3 PM EST (Noon PST)!
** The webinar replay is now available at Creating Slogans
To stay up to date on future releases and future Creating Slogans events, sign up below!
Your partner,
Jason
@jasondrohn
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