- ISBN13: 9780470539651
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
A nonprofit’s real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that’s right for your organization, no matter how understaffed or underfunded. You’ll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniq… More >>
The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
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Nonprofits struggle more and more with marketing as the world shifts from less TV/Print media to Facebook, YouTube and Twitter. However, the principles of marketing, the foundational ideas, remain unchanged. Kivi lays out these core ideas very well, but also includes a wealth of tactical “get it done now” ideas.
Rating: 5 / 5
If this would have been the first marketing book I ever bought, I could have stopped spending money! The author covers everything in a friendly, organized and clear manner. I quickly discovered all I need to know about marketing my nonprofit’s programs and events without ruining our small budget. The author even taught me how to manage my time to effectively complete my marketing tasks. Thanks to this book, I’m on track and comfortably moving ahead. The author knows the subject from all angles and shares her knowledge through great story-telling and checklists. Brilliant!
Rating: 5 / 5
Kivi understands that marketing a nonprofit is a whole different animal. Anyone in charge of marketing/promotions for a nonprofit understands the budget constraints and organizational push-back that comes with the territory. Kivi writes this book with all those obstacles in mind. Not only does this book help people new to the concepts of marketing, but also to those who are familiar with them but now need to apply them to the nonprofit world.
The book is not only helpful to those who are in charge of external communications but anyone involved in representing the organization. This book would be a great addition to the library of any development team or nonprofit leader. The clear explanations and practical applications really made me feel confident in my new found responsibilities at work. I worried that the content of this book might be just a rehashing of nonprofit-marketing content from Kivi’s blog or other sites but was very happy to find a wealth of new practical information organized in a very clear way.
I would highly recommend this book to anyone who is seeking out ways to get new people interested in getting involved with your nonprofit.
Rating: 5 / 5