Comments on: The Secret To Marketing Is…….. http://marketinghackz.com/the-secret-to-marketing-is/ Mobile Marketing, Facebook Marketing, Twitter Marketing, SEO and PPC Sun, 20 May 2012 19:23:50 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: 5 Tips On Getting Attention From Your Ads League of Internet Marketing Professionals http://marketinghackz.com/the-secret-to-marketing-is/comment-page-1/#comment-1193 5 Tips On Getting Attention From Your Ads League of Internet Marketing Professionals Fri, 23 Oct 2009 16:15:34 +0000 http://marketinghackz.com/?p=724#comment-1193 [...] is the key : People love secrets. I have already written an article regarding this but once again I would like to stress that if you want anything to hit the charts, secrecy works. [...] [...] is the key : People love secrets. I have already written an article regarding this but once again I would like to stress that if you want anything to hit the charts, secrecy works. [...]

]]> By: 5 Tips On Getting Attention From Your Ads | MarketingHackz http://marketinghackz.com/the-secret-to-marketing-is/comment-page-1/#comment-718 5 Tips On Getting Attention From Your Ads | MarketingHackz Mon, 24 Nov 2008 16:12:10 +0000 http://marketinghackz.com/?p=724#comment-718 [...] is the key : People love secrets. I have already written an article regarding this but once again I would like to stress that if you want anything to hit the charts, secrecy works. [...] [...] is the key : People love secrets. I have already written an article regarding this but once again I would like to stress that if you want anything to hit the charts, secrecy works. [...]

]]> By: Ritu http://marketinghackz.com/the-secret-to-marketing-is/comment-page-1/#comment-667 Ritu Tue, 11 Nov 2008 19:29:15 +0000 http://marketinghackz.com/?p=724#comment-667 Thanks for your indepth comment. Unless you step out from the conventional marketing your results are going to be conventional. The trick isn't about using a particular word or following the steps of others who have done it before. True marketing lies in trying something different. Same with pitching a sales. Creating curiosity with "secret" "revealed" and all can be done in an unconventional way to drive and generate more leads and as a result revenue. Marketing itself is cliche. It's just each marketer needs to break out from monotony that has been set by others and needs to be creative. Thanks for your indepth comment. Unless you step out from the conventional marketing your results are going to be conventional. The trick isn’t about using a particular word or following the steps of others who have done it before. True marketing lies in trying something different. Same with pitching a sales. Creating curiosity with “secret” “revealed” and all can be done in an unconventional way to drive and generate more leads and as a result revenue.

Marketing itself is cliche. It’s just each marketer needs to break out from monotony that has been set by others and needs to be creative.

]]> By: Lance Jepsen Author of Internet Marketing http://marketinghackz.com/the-secret-to-marketing-is/comment-page-1/#comment-666 Lance Jepsen Author of Internet Marketing Tue, 11 Nov 2008 17:44:17 +0000 http://marketinghackz.com/?p=724#comment-666 Great article and I agree, using the words "secret" and "discover" in your sales copy will certainly help. The challenge that we master marketers are faced with today is that so many people are using the word "secret" in their sales copy that it's quickly becoming a cliche. The average American is hit with 10,000 sales pitches a week. The average American has become quite discerning when it comes to the sales pitch. As such, sales copy begins to lose its effectiveness as other advertisers adopt it. For example, "Money Back Guarantee". Everyone is offering a money back guarantee. Try "Double Your Money Back Guarantee" if you want to stand out from the 10,000 sales pitches a week crowd. Fortunately, there are some creative variations on the "secret" marketing theme that are currently working very well. A variation on "secret" marketing is to use: "What They Don't Want You To Know". Not only does this imply that a secret exists, but it plays on 1 in 5 peoples fears that someone is out "to get them". The most powerful sales copy combines both fear and the secret. For example, the sales copy that turned a dog e-book into a hundred thousand dollar a year business reads, "Grief-Stricken Man Searches For Answers After Unexplained Death Of His Dog & Accidently Uncovers Multi-Billion Dollar Cover-Up Responsible For Up To 87% Of All Dog Deaths. And Now He Teaches Dog Owners How To Easily Stop It Happening To Them Before It's Too Late. You're about to discover the terrifying-truth about commercial dog food that is linked to the deaths of thousands of dogs across the US every single day." Notice the variation on the "secret" marketing theme. The sales copy implies that there is a secret behind the unexplained death of dogs, a cover-up, without actually using the word "secret". It then puts fear in dog owners minds by implying that your dog will die unless you know this secret about commercial dog food. Great article and I agree, using the words “secret” and “discover” in your sales copy will certainly help. The challenge that we master marketers are faced with today is that so many people are using the word “secret” in their sales copy that it’s quickly becoming a cliche. The average American is hit with 10,000 sales pitches a week. The average American has become quite discerning when it comes to the sales pitch. As such, sales copy begins to lose its effectiveness as other advertisers adopt it. For example, “Money Back Guarantee”. Everyone is offering a money back guarantee. Try “Double Your Money Back Guarantee” if you want to stand out from the 10,000 sales pitches a week crowd.

Fortunately, there are some creative variations on the “secret” marketing theme that are currently working very well.

A variation on “secret” marketing is to use: “What They Don’t Want You To Know”. Not only does this imply that a secret exists, but it plays on 1 in 5 peoples fears that someone is out “to get them”. The most powerful sales copy combines both fear and the secret.

For example, the sales copy that turned a dog e-book into a hundred thousand dollar a year business reads, “Grief-Stricken Man Searches For Answers After Unexplained Death Of His Dog & Accidently Uncovers Multi-Billion Dollar Cover-Up Responsible For Up To 87% Of All Dog Deaths. And Now He Teaches Dog Owners How To Easily Stop It Happening To Them Before It’s Too Late. You’re about to discover the terrifying-truth about commercial dog food that is linked to the deaths of thousands of dogs across the US every single day.”

Notice the variation on the “secret” marketing theme. The sales copy implies that there is a secret behind the unexplained death of dogs, a cover-up, without actually using the word “secret”. It then puts fear in dog owners minds by implying that your dog will die unless you know this secret about commercial dog food.

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