Comments on: Twitter For Marketing : What Not To Do

By: Web Marketing

Web Marketing — Sun, 09 Nov 2008 00:33:24 +0000

I haven't yet jumped onto the Twitter bandwagon. It's something I am considering in the future, and when I do I'll be sure and check back to this post. Thanks for sharing, there's some good concepts to follow. Web Marketings last blog post..Complete Overhaul

By: Twitter Grader : How Do You Rank on Twitter? | NetHackz

Twitter Grader : How Do You Rank on Twitter? | NetHackz — Wed, 05 Nov 2008 18:12:02 +0000

[...] twitter, from politicians to CEOs. I personally think Twitter is a great communication tool and a marketing tool if used wisely. If you are one of those people who likes to track your Social Media ranking, this [...]

By: Ritu

Ritu — Wed, 05 Nov 2008 08:24:21 +0000

Thanks for the feedback guys. I think Twitter can be a great marketing tool if we use it in moderation.

By: CoryOBrien

CoryOBrien — Tue, 04 Nov 2008 09:42:07 +0000

You make a great point! Even if you manage to get huge numbers of followers, if they’re only following you because you followed them, then they’re not valuable as an audience. Instead, if you can provide value to your Twitter followers so that they voluntarily follow what you say, then there’s a tremendous amount of value there, because they look to you as a source of information.

As Twitter continues to grow, it’s going to be up to the community to decide what types of marketing and advertising are going to be allowed and permitted, and what types are not. Already, we’ve seen a backlash against the Magpie service, which I discuss here: http://thefutureofads.com/2008/11/03/magpie-tries-to-make-twitter-an-ad-network-fails/

I think part of the problem with Magpie was what you discussed above. If the large numbers of followers that Magpie is paying for are not going to take action on any tweet that is made, then the CPM number might be really low, but the actual CPC or CPA might end up being really high, which is ultimately what advertisers are looking for.

It’s all about action, and if you don’t provide value to your Twitter followers, then they won’t take action when the time comes for you to request them to do something. It needs to be a give and take, and there’s a delicate balance between too much give, and too much take.

CoryOBriens last blog post..Sony Ericsson Shot Their Busty Ad With A Mobile Phone

By: Gil Gerretsen

Gil Gerretsen — Mon, 03 Nov 2008 21:26:49 +0000

You nailed it. I HAVE to limit the number of people I follow or the volume becomes overwhelming. Periodically I change out the people I follow, only keeping the ones who drive meaningful communication or who have insights that I value. By dropping some people and adding potentially relevant new ones, I can build a more effective and productive social network where I can both benefit and contribute. I am finding that following 50-100 people works best for me now, but tat number may increase a bit because I am now using TweetDeck, which lets me group the feeds into functional categories. Twittering at "BizTrek" Gil Gerretsens last blog post..How To Find More Cash For Marketing

By: Justin | Searching Solutions

Justin | Searching Solutions — Mon, 03 Nov 2008 14:47:44 +0000

I personally don't see Twitter as a huge marketing tool, but simply a way to solidify social networking relationships. When you build a relationship with someone through Twitter or Facebook, you have the possibility of tapping their SOI, and that is where the real value is I think. Justin | Searching Solutionss last blog post..Top 25 Funniest Google Ads Ever

By: vimoh

vimoh — Mon, 03 Nov 2008 14:41:25 +0000

Most people (online and offline) are short-sighted. Good news is, this works out brilliantly for those who are not.

vimohs last blog post..How to follow the conversation?